A serum is a lightweight, concentrated skincare product formulated with a high concentration of active ingredients like vitamins and antioxidants.
It's designed to penetrate deep into the skin to target specific concerns such as fine lines, hydration, or brightening. Serums are typically applied after cleansing and before moisturising to deliver potent ingredients directly to the skin.
Get To Know Serums
|Transformative Eye Serum
|Utilising Jojoba Leaf Extract and natural anti-ageing ingredients lnst'Tight™ & Firming iPeptide™, our Transformative Eye Serum instantly smooths frown lines & crow's feet for a brighter, more refreshed appearance.
Layer with the Ultimate Serum to target early signs of ageing.
Shop Transformative Eye Serum
|Deeply hydrating Hyaluronic Acid, natural peptide Ameliox and human-identical vegan collagen HumaColl21 combine to create a lightweight serum that not only helps to plump up the skin, but reduces the appearance of fine lines and wrinkles.
Layer with the Probiotic Jojoba Milk for increased hydration, or layer with the Clarifying Pore Control Serum to target blemishes and large pores.
Shop Ultimate Serum
|Probiotic Jojoba Milk
|Clarifying Pore Control Serum
|Featuring vegan ingredient Jojoba Milk, our ultra-lightweight and quick absorbing Probiotic Jojoba Milk serum is the first step in achieving calmer, healthier skin. Proven to increase resistance to skin barrier damage, it will help to rebalance your skin's natural microbiome.
Layer with the Ultimate Serum for doubled hydration/reduce signs of ageing or layer with Clarifying Pore Control Serum for barrier repair and to target breakouts.
Shop Probiotic Jojoba Milk Serum
|Press our Clarifying Pore Control Serum into the skin daily to enjoy a lessened appearance of pores and a more refined skin texture in just 15 days.
Layer with Ultimate Serum to increase hydration/reduce signs of ageing or layer with Probiotic Jojoba Milk for barrier protection and texture smoothing.
Shop Clarifying Pore Control Serum
What is skincare layering and why is it important?
Skincare layering refers to the practice of applying multiple skincare products in a specific order to maximise their effectiveness.
It involves layering products with thinner consistencies, like toners and serums, before thicker products like moisturisers or oils. Proper layering ensures that each product can be absorbed effectively, allowing their active ingredients to work synergistically for optimal results.Learn more about how to layer your entire skincare regimen here.
So how do I layer my serums effectively?
To layer serums effectively, start with a clean and toned face. Apply serums with thinner consistencies first, allowing each to be absorbed before adding the next. Generally, follow the sequence of water-based serums (like hyaluronic acid or vitamin C) before oil-based serums, and finish with a moisturiser to seal in the benefits (or SPF if it is the day time).
What’s the importance of using a serum as part of my skincare routine?
Serums play a crucial role in skincare by delivering a potent dose of active ingredients that address specific skin concerns, such as ageing, hydration, and uneven tone.
Their lightweight texture allows for deep penetration, targeting skin concerns at a cellular level. Incorporating a serum into your routine can enhance the overall effectiveness of your skincare regimen and provide targeted solutions for achieving healthier, more radiant skin.
How are serums different to oils?
Serums are lightweight, water-based formulations that contain a high concentration of active ingredients, targeting specific skin concerns like wrinkles or pigmentation.
Oils, on the other hand, are thicker, lipid-based substances that primarily provide hydration and help to seal in moisture, often applied as the last step in a skincare routine.
What are the different types of serums?
There are various types of serums tailored to specific skincare needs.
Hyaluronic acid serums (like Ultimate Serum) focus on deep hydration, probiotic serums (like Probiotic Jojoba Milk) targets an imbalanced skin microbiome and niacinamide serums (like Clarifying Pore Control Serum) help to regulate oil production and improve the appearance of pores.